Bio APSARA was launched in 2003 by Samantha Graham-Bell and Niko von Huetz in response to an increased demand for stylish year-round holiday capsule collections

Universe The APSARA vision is to create ultra feminine capsule collections with a signature blend of sass and sophistication that reflect the perfect vacation vibe – easy and effortless glamour!The understated luxe look of the label has proven distinctive within its niche of high end swim, beach and transition wear. Whilst the style may vary, the essence remains the same and a sleek, sexy and feminine aesthetic has become synonymous with the APSARA name. APSARA continues to be the product of choice for the stylish global traveller!

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