New year, new projects for H&M. In 2013, the Swedish brand wished to renew its Conscious Collection, ecological and ethical line.
 
Choice muse, H&M called on the beautiful frenchie Vanessa Paradis to embody this eco-responsible collection. The talented model confides to feel concerned by a sustainable fashion and give priority to vintage.
 
On the woman side, this new collection will highlight pieces from romantic inspiration with loose dresses, natural tones, tropical prints and sweet tops made in biological cotton. Men, kids and babies will not be outdone because the swedish brand also dedicated some clothes to them.
 
H&M demonstrates once more that ecology and fashion, it is a sustainable relationship.
 
To wait until the arrival of the collection on shop (25th of March), we can get away with the photos and teaser of the H&M Conscious Collection campaign...