Don’t be so sure, this poster doesn’t illustrate a new play  inspired by the Comedy Dell Arte. It depicts the birth of a real and modern lifestyle mixing a quality art of living with work and sport, called active lifestyle. 
The fusion between fashion and sport
Imagine a place, Courchevel, the height in alpine luxury, designers such as Jean-Charles de Castelbajac, Eley Kishimoto, blend all together and you will obtain the Born Designers festival, which took place from January 13 to 16.  
Its founder, Jean Christophe Chopin, attracted the cream of designers of luxury and sport industries to showcase their latest innovations.

 Presentation of new brands, roundtables, Worshop, concept cars exposure … with guests like : Thierry Lasry (designer), Ben Wilson (designer) Yorgo Tloupas (artistic director of Black Crows and founder of Intersection Magazine), Jérome Coste (founder of Les Ateliers Ruby), Jean-Charles de Castelbajac (french fashion designer) Mark Elley (designer), Sasha Lakic (designer), Nils Guadagnin (artist and founder of the gallery White Office)

-The designer Jean Charles de Castelbajac with his models- 


... But also pleasant surprises
So comfortable in ski boots as on stiletto heels, Castelbajac’s models  illuminated ski runs with a fashion show, rich in color to enclose this event.
Even the time of a weekend our famous designers can’t stop to innovate and bring a new breath. Emotion, dynamism, creativity are the vital leads of this event which also served to reward the best of them and we can say that the guests have well earned their Pass.